Sorti en 1954
d'une durée de 21 min
The Secret of Selling the Negro en streaming
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”.
Titre original:The Secret of Selling the Negro
Date de sortie: 1954-07-04D'origines United States of AmericaRéalisé par Harry W. Lange, Wayne A Langston, Helen A. Krupka, Joseph G. Betzer, Ray SoitzAvec Robert Trout Une autre platforme?
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